Titre du blog

Vintage is (not) dead! At least in the design furniture area. 

I’m keen on Scandinavian style, what about you? I hope I’ll not hurt the purists, but guess who has just released a great Swedish style collection? IKEA!

I mean if we are allowed by the fashionista’s god to mix vintage clothes and new ones, why not doing the same with furniture?

Here above you’ll find a small sample of what made me fall in love those past few days

Mode Suisse, March 2013

Dear readers,

I’m so sorry I’m not writing much lately. I’m so busy at work but in 2 weeks I’ll enjoy some holidays. Therefore I’ll be able to produce some nice articles. 

Two weeks ago I was in Geneva, attending the third edition of Mode Suisse . It was a pleasant surprise. The organization was worthy of the most famous fashion shows and I should say that Swiss fashion designers can be really proud of their work.

I got a crush on the collection showcased by the HEAD and Stefanie Biggel

<3 <3 <3 

Why big store names don’t set up in Switzerland ?

It’s a very good question to which I attempt many times to answer. Jorge S. B. Guerreiro, from the blog JSBG, did it pretty well in an interview made by La Télé! So is there any mysterious cause that prevents us to have our own COS, Topshop and Co in Switzerland???

Brands like Gap, Uniqlo, Cos, Topshop, Urban Outfitters or J. Crew are red hot right now all over Europe but don’t have even one shop in our country. So is the Swiss market not enough lucrative? Quite the opposite in fact! The per capita income is very high and so is the purchasing power. Furthermore, the Swiss market is a mature one. But we suffer from the size and the high standard of living of our country: small market, very expensive real estate, too few big cities.

On one hand, the Swiss market acts, according to Jorge S. B. Guerreiro, as  laboratory due to the diversity of its population. But on the other hand, the communication costs are a real deal-breaker. Indeed the communication has to be in several languages and it’s not profitable for a brand to establish its own PR or marketing office in Switzerland.

Despite the encounters  barriers to enter the Swiss market, several brands like Maje, Sandro, Claudie Pierlot or Zadig & Voltaire have taken the plunge these past few years. The next on the list: COS The Kooples!

Nelly Rodi’s conference in Lausanne : trends spring/summer 2013 (2)

Dear fashion junky,

As promised, the second trend called Ports of call:

  • Consumer profile: afterglobalists (nomads & globetrotters)
  • Attitude: slonesty (ethical, local & honest)
  • Culture: folk art (contemporary arts & crafts)
  • Icon: Navone (ultramodern folklore)
  • Colors: world basics (brown,indigo  blue, orange)
  • Pattern: neo breton folklore, urban folk mix (romantic, folk, city pieces)
  • Shape: functional chic,
  • Fabrics: embroideries, doilies & patches, ceramics, rustic poetry, contemporary folklore
  • Accessory: minimal folklore, macramé & crochet
  • Beauty: enamels, fish nets (hair), siren (eyes)

Have a nice week! Bisous.

Nelly Rodi’s conference in Lausanne : trends spring/summer 2013

Dear fashion aficionados,

I’m so sorry I kept off writing for such a long time! I just started a new job and it’s very time-consuming, but for the very best!

There are 4 trends this season, according to the well-known trend forecasting agency, Nelly Rodi.

The first trend is Halo, with the following characteristics:

Consumer profile: light traveler

Attitude: inner reflection

Culture: renaissance (art & science)

Icon: Aldo Bakker (futuriste monacal)

Colors: opalescence, metallic gleam

Fabrics: compact & light, opacity transparency, quivering textures, visionary, pure athletic

Pattern: luminescence, poetic electrogramms, translucent layers 

Shape: sport influence

Beauty: frosted & iridescent

The next trend is coming… next week!

A lot of kisses

image

I&#8217;m having fun like a little girl playing with a truck!

I’m having fun like a little girl playing with a truck!

Le Marché de Noël Vintage: photos et épilogue

Une inondation, des coupures d’électricité et un premier bilan réussi! Cette édition ne sera pas la dernière au vu de tous les commentaires positifs qui sont arrivés à mes oreilles. Cette journée était vraiment géniale et mon seul regret a été de ne pas pouvoir passer suffisamment de temps à tous les stands pour admirer les merveilles. Merci à vous tous d’être venus et de m’avoir soutenue dans ce projet pas comme les autres! Je vous souhaite de belles fêtes à vous et à votre famille et vous embrasse bien fort !

Vintage Christmas Market: pictures and epilogue

A flooding, a power outage but a successful first review ! The premiere will not be the last one, given all the positive comments that came to my ears. I’ve spent such an amazing day and I only regret that I didn’t find the time to window-shop. Thank you all for coming and supporting me in this project ! I wish you a merry Christmas to you and your family ! Hugs !

Les « Monsieur Madame » réinterprétés à différentes sauces

De haut en bas et de gauche à droite :       

  • Mme Charia de Florian Cuennet et Fabien Page
  • M. Le Curé de Florian Cuennet et Fabien Page
  • Little Miss Vintage de Pierre Copsey selon une idée d’Emmanuelle Masset

 

« Mr Men & Little Miss » are largely reinterpreted to the delight of everyone

From top to bottom and from left to right :

  • Mme Charia from Florian Cuennet and Fabien Page
  • M. Le Curé from Florian Cuennet and Fabien Page
  • Little Miss Vintage from Pierre Copsey and fancied by Emmanuelle Masset